Carol Y Reese, CIC, CRM, owner of Henry D. Young, Inc. Insurance Agency, was interviewed recently for an article by Rick Morgan, Chairman the Independent Agents & Brokers of America’s Agents Council for Technology on how insurance agencies handled communication with clients and their communities during the recent disasters on the east coast using social media.
She was quoted in the article as follows about the unique value of social media: “I feel that social media is a great way to get information out to people immediately to help them deal with disasters and their aftermath. It also shows the community that we care about what may be happening to them and are here to help them get through the claim process and disaster recovery.”
Asked how agencies can stand out with their communications, she said that “We mainly posted information on our Facebook page and blog. We posted information such as how to contact us during and after hours, where to find claim reporting information on our website and how to file a cliam online or at our service center if we were closed. We also posted useful links to local, state and national information to help people through the disaster, cleanup and claims process. We are a small town of 5000 people, so we see many of our customers on the street and do a lot of walk-in business. They verbally told us how appreciative they were for the information when we would see them around town. I also think it’s important to post other things about thanking our first responders for being there for all of us and the photo of our t-ball field (under water). It makes our Facebook page more interesting, I feel, not just totally informational.”
To read the entire article with interviews from our agency and other insurance agencies on the east coast, click here.
Carol handles all aspects of Henry D Young Inc’s social media presence and has helped many other businesses and organizations in her community set up their own social media presence. She believes that it is very important for all of the businesses and organizations in a small community to participate in social media together to support each other and to gain a larger presence as a whole inside and outside the community by showcasing the uniqueness of its main street businesses in order to compete with the much larger chain stores, online businesses, and direct mail. She also takes photographs around town for the Salem Main Street Facebook page to promote her community of Salem, Salem County, NJ and its businesses.
For more information about how Henry D Young, Inc communicates with our clients, or to find out how to become a client yourself, please give us a call at 856-935-0845, or visit our website at www.hdyoung.com. You can also find us on Facebook, follow @hdyoungins on Twitter, and read our other blog posts for more information.